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        杭州鴻雁電器有限公司是中國普天旗下的大型央企。公司成立于1981年,并于次年率先開發86型電器裝置件產品(即中國第一款自主研發的電器開關),被喻為當時"電氣裝置件領域的一場革命"。

        凝聚共識、攜手共進——鴻雁召開“2019年核心大客戶新春團拜會”

        文章來源: 發布者: 發布時間: 2019-02-12 s 閱讀:1132


        為了構建“智慧”+“資源”合作模式,打造富有正能量的成長平臺,凝聚共識,共創價值,1月30日,鴻雁召開“2019年核心大客戶新春團拜會”。

         

         

         

        會議伊始,鴻雁總裁王米成作“重塑鴻雁”主題報告,圍繞“四個重塑”核心內容,總結了2018年整體經營情況,強調了2019“發力新產業、構建新模式、重塑新形象、再造新動力”的四大工作主線。

          

         


        2018年,大型房企集中化和精裝交付加劇了下游建材行業的洗牌。受此影響,公司電工、管道等傳統板塊陷入徘徊。面對嚴峻的市場挑戰,鴻雁提出了 “由賣產品向賣系統解決方案轉型,以智能面板為入口、平臺和終端,發力智能家居,布局全網營銷,賦能合作伙伴,引領行業變革”的戰略舉措,并在智能家居、智慧園區新領域取得較大進展,最終實現總體業績穩中有升。期間公司新發布的“以客戶為中心”的強勢企業文化引領營銷中心等各個部門進行運營變革,通過制度體系建設,為戰略轉型提供組織保障。

         

        結合王總的全局報告以及自身經營現狀和終端經驗,與會客戶圍繞產品、渠道、價格、促銷等方面展開了熱烈討論和思想碰撞。通過交流,一致明確了搭建優質經銷商交流互動服務平臺,聚合資源,提升領導力、決策力和品牌影響力的重要性。

         

         

         

        會議還就2019年各項業務政策進行了宣貫,為后續深化合作,共創價值做好準備。市場部總經理王育炳作《2019年營銷戰略宣貫》,針對新形勢下如何做好轉型升級和培育新動力,給出了具體實施路徑。五金水暖渠道部總經理劉亮分析了2019年渠道架構設計、客戶準入,強調后續將嚴把準入機制,做好“四有客戶”的識別和發展,同時還介紹了新區域市場渠道分布規劃及銷售政策。燈飾渠道部總經理鐘必武提出了現行燈飾渠道開發的重要性和緊迫性,對現階段行業狀況及市場份額進行了分析,并宣貫了燈飾分銷渠道拓展運營方案配套政策。渠道創新部總經理洪昌東闡述了隱形渠道營銷攻略,就如何踐行新零售,提高運營效率,賦能傳統渠道給出了具體解決方案。

         

        “萬物互聯為鴻雁提供了新的窗口期,也為各位合作伙伴創建了新的可能”會議最后,王米成總結道:“物聯網時代,我們要敢于突破企業邊界,擁抱互聯網和云端,2019年,鴻雁將秉持客戶第一的核心價值觀,強化服務理念,全員踐行,為客戶創造新的價值。”

        鴻雁電子采購平臺  |  經銷商在線系統  |  供應商在線系統  |  防偽查詢  |  聯系我們  |   點擊這里給我發消息   Copyright © 2014 Honyar All rights reserved. 浙ICP備05003462號-1   下載專區   |  站點地圖
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